Blog

Untangle the Red Tape

In our last post, we covered how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now that you’ve learned how to overcome that, we’re going to discuss how to identify who your fish is. It is important to be familiar with the fish you are looking for before you put a plan together. We will also take a moment to highlight the potential “red tape” you may encounter along the way. The most important thing to know about your fish is their

Continue Reading »

Be One With the Fish

The previous post started our series on catching big clients, or “fish”, which will sustain your business over the long run. Today we’re going to take that a step further by exploring how to turn your mind to think like a big fish company and how that can help you plan your approach and find success. Before you can begin the process of landing big clients, you must make sure your entire team is on board with your approach and vision. There are six keys to realizing big client success. They are: First Impression: You must remember you only have

Continue Reading »

Are You On The Right Path?

There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you may ever work with. Today we will begin with a brief look at the three paths every business faces and show you which one is the path to success. Then we’ll talk about the mindset it takes to attract the big fish. There are three major paths a business can take when expanding its business: Snail Speed Shooting Star Catch the Big Fish Snail Speed Unfortunately, most business owners end up working themselves into the ground without much

Continue Reading »

Shhh… I Have a Secret

Customer service is a hot topic and can make or break your business. Consumers have little patience for poor customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something, or trying to communicate through a language barrier.  If you provide your customers with a simple, efficient, pleasant experience they will revisit your business over and over. More importantly, they will become a champion of your business and recommend it to everyone they know! There are three secrets to good customer service; the first

Continue Reading »

Add Some Compost

In the last post, we covered the first three of the 7 specific areas you need to consider in your franchise prototype process. To refresh your memory they are: Primary Aim Strategic Objectives Organizational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy    These 7 areas will fine-tune your plan for the ultimate level of success. Today we are going to examine the last four. Think of constructing your business model like planting a tree. At first, it’s so small and weak you wonder if it will even make it through the night. But as you keep watering, fertilizing,

Continue Reading »